The Neglect of Prescreening Information

Vol. XLIII (November 2006), 642–653 642 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Amitav Chakravarti is Assistant Professor of Marketing (e-mail: [email protected]), and Gülden Ülkümen is a doctoral student (e-mail: [email protected]), Stern School of Business, New York University. Chris Janiszewski is Faricy Professor of Marketing, Warrington College of Business, University of Florida (e-mail: chris.janiszewski@cba. ufl.edu). This article benefited from workshop participants at Duke University, HKUST, INSEAD, the National University of Singapore, the University of Chicago, the University of Colorado, and the University of Florida. The authors thank the two anonymous JMR reviewers for their helpful suggestions. All three authors contributed equally to this work. John G. Lynch Jr. served as guest editor for this article. AMITAV CHAKRAVARTI, CHRIS JANISZEWSKI, and GÜLDEN ÜLKÜMEN*